It is hard to anticipate the situations and projects that a client might bring to 14 West, but it is certain that they will come. Rightfully so, most clients are looking for ideas that stand out and will get their product noticed. To do this 14 West tells each employee early on that ideas are around them all of the time and they should keep their eyes peeled. Whether working in the field, shopping for dinner, running through an airport or shopping in a quaint village during a vacation cruise, if you see something that catches your eye, buy it. When you bring it in and explain what you saw in it to your 14 West team, you now provided yet another idea for tomorrow’s project!