Who We Are

14 West is a team comprised of creative individuals. We pride ourselves in understanding the architecture of your brand, your target audience and your objectives. Once we have done this, we offer creative solutions that align with what we have learned … taking abstract ideas and turning them into specific branded merchandise promotions – on time and on budget. And while we hate to brag, we’re pretty darn good under pressure. Or so we’ve been told.

Kevin Scharnek, 14 West founder, has been in the merchandising business for 15 years. 14 West has developed targeted programs for Miller Brewing, Fiskars, La-Z-Boy and American Egg Board, to name a few. Kevin was Senior Vice President of Sales for GMR Marketing prior to launching 14 West.