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Mercury Prop Display

When 14-West heard that Mercury Marine was introducing a new propeller, they did some proactive brainstorming to develop premiums that the brand could use to promote the roll out the new SpitFire model with the dealer network. The result was an innovative retail display that beautifully showcased numerous prop models while maintaining a small footprint despite needing substantial strength to support the collective weight of the props.

Results

  • Increased brand awareness

  • Increase in quarterly sales

  • Earned media opportunities