GEICO ice kabobs

Task:

GEICO was looking for a new premium to hand out at all events – something new to get consumers excited.

Big Idea:

14 West created GEICO ice kabobs – the client could fill with water, place in the freezer and use all summer to stir their drinks.
Customer was very pleased regarding the attention this item was driving towards their company!

Results

  • Quantity: 20,000 pieces