Kilbeggan Shutbox Game

Our client, Kilbeggan requested a custom game be developed for their spring  St. Patrick’s Day promotion.  14 West asked questions to understand the types of engagement that brought consumers together while drinking Kilbeggan.  From this brainstorm session our idea was to create a custom shutbox game that included custom branded flips and felt color along with a dark “irish bar” feel for the exterior wood.  Kilbeggan wanted the product delivered in 60 days so they could make the St. Patrick’s day promotional window.

14 West worked with one of it’s many offshore trusted partners who was able to fit this piece into their overseas production schedule and do the customization the client asked for.  The Shut The Box games were delivered on time and the client was thrilled with the finished piece.


  • Increased brand awareness

  • Social and earned media opportunities

  • Increased website traffic