Miller Lite Astro Turf Can Holder

Task:

Create an item that communicates Miller’s involvement with football…their biggest promotional time of the year.

Big Idea:

14 West worked with our overseas partner to create an astro turf can holder. This was the most popular consumer item in the 2007 on premise kit. 14 West was the first promo company to create this item and it was soon copied by Bud and Coors 

Results

  • Quantity: 200,000 pieces