Milwaukee Electric Tool

Our client, Milwaukee Tool, was looking for ways to keep the Milwaukee Tool brand on the minds of attendees while at the World of Concrete, the largest show in the construction industry.  How could they captivate attendees and give them a reason to return to the Milwaukee Tool booth during the show?  That is when the 14 West creative team stepped in by implementing a trade-show promotion for their client, a Milwaukee Tool pedometer.  Each attendee that stopped by the Milwaukee Tool booth during the show received a branded pedometer.  If an attendee walked more than 10,000 steps during the show, they would bring the pedometer back to the Milwaukee Tool booth and redeem it for a branded metal hitch cover.  More than 10,000 hitch covers were distributed at the show.  Consumers loved it and Milwaukee Tool was the talk of the show!

Results

  • Increased brand awareness

  • Successful tradeshow promotion

  • Increased sales leads