Panasonic slinky glasses

Task:

Panasonic took their 103” flat screen on an experiential marketing tour and wanted to handout a branded merchandise item to each customer that walked through their mobile vehicle.

Budget:

$2 or less per unit

Big Idea:

14 West reincarnated the “slinky glasses”. We customized the top part of the glasses with the Panasonic logo. This premium communicated the “eye popping” experience of seeing the world’s largest flat screen television. 

Results

  • Quantity: 20,000 pieces